Muthoot Haathi Mera Saathi : An Initiative Worth Supporting

 “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” Socrates

Dreams are to life what breathing is to being alive. They give direction to your existence. Aspirations drive us all. But there are times when you need support to see those fulfilled. And who do you look to for the helping hand? Someone you can trust. Someone who seems approachable. Right? Muthoot Group is that friend for you. And Muthoot Finance is that dependable hand to lead you through financial troubles, with your dreams unscathed.

The Muthoot Group isn't just one of the largest companies in India, it also seriously nurtures the commitment of giving back to the society. And it is through it’s CSR initiative, Muthoot Haathi Mera Saathi, that it tends to that vision. Derived from the Group’s logo, this initiative is an umbrella under which the Muthoot Group works in areas such as education, health care, environment and other social issues. And today let me tell you about one such initiative of the Muthoot Group; the initiative to save the habitat of Elephants in partnership with WWF.

This project is dedicated towards effective management of human-elephant conflict (HEC) and protecting the habitats of Asian elephants across six states in India - North Bank landscape in Arunachal Pradesh, Kaziranga and Karbi-Anglong in Assam; Terai Arc landscape in Uttarakhand, Uttar Pradesh and Bihar; Western Ghats landscape in Tamil Nadu and Kerala and also some parts of northern West Bengal. Both Alexander George Muthoot, Director, The Muthoot Group and Mr. Ravi Singh, Secretary General & CEO, WWF-India have referred to this as a pivotal partnership for the field of conservation.

You may think why is it so important to help protect the homes of Elephants? Well, I’ll tell you why. The exploding population woes of the country is no secret. So if you know this, you would also know that with increasing population comes the need for space. And that’s where humans, like you and me, encroach upon the habitat of animals, in this context elephants. They are left without food and shelter. And the next thing you know is that they are out seeking alternatives in your own backyard. What happens then? Well, millions of dollars worth of loses in agricultural operations because admit it when elephants come looking for food in farms the only thing that happens is destruction. And in some cases there has been loss of human life as well.

I’ll give you an example here. One of the objectives of this association is to bring about a reduction in elephant and human lives lost, crop and property damage in the villages in Tamil Nadu. How? Well, through an Early Warning System which improves the efficiency of the low cost electric fence in the conflict affected villages. So you see it is perhaps to our own advantage to take this issue seriously?
Now that the gravity of the issues is established, let’s shift the focus on what can be done as concerned and responsible citizens in supporting this initiative of Muthoot Group. How armchair activism and social commentary can be channelized to affect change on the ground? Corporates can invest in this as part of their CSR activities just like the Muthoot Group and so can their employees. Young, tech savvy millennials, college students and young professionals can help spread awareness. And the media can back up this voice, broadcast it on their channels or write about it too. The whole society has to shoulder the responsibility. It is only then that such initiatives can succeed. Let’s get together then to help WWF along with the Muthoot Group to mitigate this. Let’s help biodiversity conservation, and awareness-building among local communities in India and around the world so that the elephants don’t lose their homes.

But how can you and I help? Well, where there is will, there’s a way, right? Perhaps by symbolic adoption of Elephants, the contribution going in to the funds helping, well, elephants. Or, by taking part in campaigns to mount pressure on authorities to take this seriously. Avenues could be many.

I think the power lies in our hands, yours and mine. And with the backing of Corporates like the Muthoot Group, you and I can do a lot more. So what do you say? Are you in or are you out to plan, believe and accomplish some great things together?


About The Muthoot Group

The Muthoot Group’s business origins can be traced back to 1887 when it started as a small trading business enterprise in Kozhencherry, a remote village in the state of Kerala. Today, The Muthoot Group is a multi-faceted business conglomerate that has been serving the nation for over 128 years.

Headquartered in Kochi and having its Corporate Office in New Delhi, the company has a dominant presence in all States & all Union Territories of India. It also has its presence in USA, UK, UAE, Hong Kong, Sri Lanka and Central America.

The Group has been doing CSR, for over 800 years, perhaps even before the term was coined. This was done in terms of educational, health care etc. for the 5000 odd workers of the Family who were employed for clearance of Forest area and plantations on an authorization given as Koop, by the Maharajah of Travancore, nearly 800 years ago.

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Also, it might be worth noting that MuthootFinance's Quick Loan disbursal has helped realize many dreams. Let’s hope that the Muthoot Group grows so that they can channelize more funds towards their CSR initiatives.

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 About WWF- India

WWF-India is one of the largest conservation organizations engaged in wildlife and nature conservation in the country. The mission of WWF-India is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature.It is a part of WWF International, which is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries.